Marketing App du Jour: Twitterhawk

So you signed up for Twitter and want to use it for targeted advertising.  What do you do? Try Twitterhawk.  Here’s how they describe it:

Let’s say you just opened a new coffee store in Queens and wanted to let people know about it. As part of your advertising efforts, you could setup TwitterHawk to search for things like “coffee near:Queens within:8mi” (of course you could simply search world wide if you are global).

We would then periodically (at a frequency determined by you) find twitter posts that mentioned coffee by users that are actually located within 8mi of Queens
‘cracksh0t Oh I could really go for a coffee right now’ or
‘loxly Coffse… my one true love’

Now comes the fun part… sending your response

There are 3 ways you can send the reply…
1. Have the system automatically send a response as soon as it finds a match (from a list you create)
2. For those that want more control, you can have the system find the matches and list them ready for you to confirm. Once confirmed they will be sent one by one spread over the interval you set.
3. From the matches list, you can also choose to send the reply immediately to have a faster first contact with the user, and be online ready for their response.

For matches that are queued, you can edit that particular response to be more personalised to that user to give a great first impression!

For just 5 cents… how targeted is that?