Apple Then, Apple Now

Apple’s 1984 Macintosh SuperBowl commercial was and is still one of the most viral ads because if it’s everyman, “us against the world” rebel attitude.

It doesn’t hurt that the technology matches the promise.  Now Apple introduces the iPad, and the most popular ads are no longer traditional TV ads at all but rather online mashups, parodies and fan generated content.  The marketing platforms may have changed, but the medssage is still  the same: we still want to be entertained by the marketing.