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WEB 2.0 101: Marketing
Posted by admin on Jan 21, 2009 in Web 2.0
Twitter, Facebook, MySpace, Youtube, Web 2.0 marketing is about leveraging social networks to spread the message about your brand. Instead of buying traditional advertising or PR, a good viral marketing campaign can spread the word about your product or service in surprisingly effective ways. Users post their reviews, blog articles, news, photos, videos, or twitters and the word spreads from there. Web 2.0 marketing is also an effective way to boost search engine rankings. Its all about users creating their own word of mouth advertising. Done correctly, this form of viral marketing can land your product or service on radio in print and TV, making Web 2.0 one of the most effective forms of awareness building.