100+ Ways To Market Your Website
Clients are always asking for a list of places to market and promote their websites. Search Engine Optimization (SEO) is a combination of creating links and content on your own site and on many others. Every SEO program is unique, many using geographic or industry-specific websites, but almost every site can benefit from a program that utilizes a combination of the marketing channels, sites and tools below:
Use Good Creative
- Create a Emotional Connection
- Kids sell - use images that connect to your audience
Search Marketing
- Paid Search or PPC - Google Adwords, Yahoo Search Marketing, plus lots more smaller players
- Search Engine Optimization - The best advertising channel for many businesses
- Local Search - Free local listing on Google Maps
Blogging
- Blogging - Showcase your products or expertise through your blog. Works great for service based business in which information can be given away
- RSS - Feed out your blog content direct to RSS subscribers
- Link Bait Content - Generate buzz and links through content
- Guest Posting - Guest post on authority blogs
- Paid Blog Posts - Reviewme
Social Networking Sites
- Stumbleupon - Paid and free models
- Twitter - Follow and connect with prospective customers and keep in touch with existing
- Facebook Ads - Demographic and geotarget ads can work for DM
- MySpace Ads
- Facebook Profiles/Pages - Apps / fans pages / personal profiles
- Mass Social News Sites - A story on digg or reddit may bring your site down!
- Niche Social News Sites - Eg Sphinn for SEO
- In Social Apps Ads - Socialmedia.com, fbx
- Forum Signature - Advertise in your forum signature
- Blanket Mass Email - This is spam, so don’t do it.
- Email database - buy/rent - Send your message to an opt in bought database
- Email Shot Sponsorship - Sponsor a targeted website’s email shot
- Email Newsletter - A regular reason to stay in touch with your customers
- Application Emails - You can add marketing messages to other automated type emails you are sending out
- Targeted Sales Email - The better researched and targeted your email (recipient and email copy) the better
- Personal Email Footer - Add marketing messages at the bottom of your emails
Content Promotion
- Podcasts and itunes
- Online Videos - Start a channel and publish on YouTube
- Articles - Submit articles to ezinearticles & other article sites
- Teleseminars
- Free eBooks - build a targeted database by giving something away
- Question and Answer Websites - Yahoo Answers, Blurtit, Answerbag, WikiAnswers
Online Other
- Web Directories - Dmoz and Yahoo
- Widgets & Toolbars
- Virtual worlds, Secondlife - Would love to hear if this has worked for anyone
- Text Ads
- ISP level advertising - NebuAds
- Behavioral Targeting
- Spyware / Adware
- In Game Ads
- Gamevitorials - Make a Flash game for your brand
Mobile
- Mobile Search
- Mobile Ad networks
- Bluetooth Push
- Mobile Apps - iPhone and Android Apps
- SMS
Viral
- Viral - Google ‘will it blend’ for an example
- Viral Seeding - Paid version seeding the above
- Viral Loop - Gold dust, if the application spreads itself like Hotmail
Online Display
- Banner Ads - Remember to try the ad exchanges for low CPM’s
- Video Ads - Embedded ads in videos
- Popups / Popunders
- In Line Ads - Kontera, Vibrant Media
- Contextual Text/Banner Networks - Google Adsense
- Blog Ad Networks - BuySellAds, Federated Media
- Niche Banner Ads - Eg w00tmedia.net for cult websites
Online Marketplaces
- eBay - Sell anything on eBay
- Amazon Marketplace
- Supplier Portals - Wholesale/Import/Export Portals
- Service marketplaces - Get projects from elance & guru
- Classified Ads - Free ads on Craiglist, Gumtree & Google Base
- Niche Online Storefronts - eg Dreamstime for Images
Online Networking
- Linkedin - Build a network and Inmail rocks
- Niche Online Communities - For example econsultancy
- IM - Instant Messengers - Build your contact lists MSN, Gtalk, Skype
Distribution Channels
- Wholesalers
- Exporters
- Retailers
Online PR
- Local and Industry Directories
- Profile Page Promotion - From Wikipedia to Flickr
- Blog Reviews - Get your products reviewed by top bloggers to generate buzz
Offline PR
- Entering Business Competitions
- Corporate Events
- Interviews and quotes in Publications
- Writing for Publications - With a bio of course!
- Publicity Stunts
- Celeb Endorsements
Partnership Marketing
- Online Affiliate Programs
- Joint Ventures
Networking
- Corporate Entertainment
- Personal Networking - Build a great black book & keep in touch
- Tradeshow / Seminars - Go to events, places & seminars your clients are going to be & rub shoulders
Tradeshows
- Speaking engagements
- Stands
- Tradeshow Sponsorship
- Run Your Own Seminar
Promotional Material
- Flyers
- Branded Items
- Catalogues and Brochures
- Business Cards
- Stickers
- Promotional Gifts
Signage
- Vehicle Lettering & Car Stickers
- On Site Billboards - Construction industry standard
- Store Front Signs
- Walking Sandwich Boards - Also pointer sign holders
Cinema
- In Film Product Placement
- Pre Roll Ads
Television
- TV Ads
- Program Sponsorship
- Product Placement
Radio
- Radio Ads
Radio
- Program Sponsorship
- Product Placement
Outdoor Display
- Road side billboards
- Underground or Subways
- Buses and Vehicles - Regional target via routes
- Restrooms Billboards
Sponsorship
- Team Sponsorship
- Awards Sponsorship
- Bursary Sponsorship
Direct Marketing
- Directory Enquiries SMS Sponsorship
- SMS List Marketing
- Telesales Cold Calling
- Mailshots
- Personal handout
- Door to Door Cold Calling
- Magazine Ads
- Newspaper Ads
- Publication Product Placement
Directories
- Yellow Pages - Plus other large directories
- Trade Directories
Doing Business Well
- Word of Mouth - If your product is awesome it will spread
- Referrals - Ok, so it’s the same as the above