100+ Ways To Market Your Website
Clients are always asking for a list of places to market and promote their websites. Search Engine Optimization (SEO) is a combination of creating links and content on your own site and on many others. Every SEO program is unique, many using geographic or industry-specific websites, but almost every site can benefit from a program that utilizes a combination of the marketing channels, sites and tools below:
Use Good Creative
- Create a Emotional Connection
- Kids sell – use images that connect to your audience
Search Marketing
- Paid Search or PPC – Google Adwords, Yahoo Search Marketing, plus lots more smaller players
- Search Engine Optimization – The best advertising channel for many businesses
- Local Search – Free local listing on Google Maps
Blogging
- Blogging – Showcase your products or expertise through your blog. Works great for service based business in which information can be given away
- RSS – Feed out your blog content direct to RSS subscribers
- Link Bait Content – Generate buzz and links through content
- Guest Posting – Guest post on authority blogs
- Paid Blog Posts – Reviewme
Social Networking Sites
- Stumbleupon – Paid and free models
- Twitter – Follow and connect with prospective customers and keep in touch with existing
- Facebook Ads – Demographic and geotarget ads can work for DM
- MySpace Ads
- Facebook Profiles/Pages – Apps / fans pages / personal profiles
- Mass Social News Sites – A story on digg or reddit may bring your site down!
- Niche Social News Sites – Eg Sphinn for SEO
- In Social Apps Ads – Socialmedia.com, fbx
- Forum Signature – Advertise in your forum signature
- Blanket Mass Email – This is spam, so don’t do it.
- Email database – buy/rent – Send your message to an opt in bought database
- Email Shot Sponsorship – Sponsor a targeted website’s email shot
- Email Newsletter – A regular reason to stay in touch with your customers
- Application Emails – You can add marketing messages to other automated type emails you are sending out
- Targeted Sales Email – The better researched and targeted your email (recipient and email copy) the better
- Personal Email Footer – Add marketing messages at the bottom of your emails
Content Promotion
- Podcasts and itunes
- Online Videos – Start a channel and publish on YouTube
- Articles – Submit articles to ezinearticles & other article sites
- Teleseminars
- Free eBooks – build a targeted database by giving something away
- Question and Answer Websites – Yahoo Answers, Blurtit, Answerbag, WikiAnswers
Online Other
- Web Directories – Dmoz and Yahoo
- Widgets & Toolbars
- Virtual worlds, Secondlife – Would love to hear if this has worked for anyone
- Text Ads
- ISP level advertising – NebuAds
- Behavioral Targeting
- Spyware / Adware
- In Game Ads
- Gamevitorials – Make a Flash game for your brand
Mobile
- Mobile Search
- Mobile Ad networks
- Bluetooth Push
- Mobile Apps – iPhone and Android Apps
- SMS
Viral
- Viral – Google ‘will it blend’ for an example
- Viral Seeding – Paid version seeding the above
- Viral Loop – Gold dust, if the application spreads itself like Hotmail
Online Display
- Banner Ads – Remember to try the ad exchanges for low CPM’s
- Video Ads – Embedded ads in videos
- Popups / Popunders
- In Line Ads – Kontera, Vibrant Media
- Contextual Text/Banner Networks – Google Adsense
- Blog Ad Networks – BuySellAds, Federated Media
- Niche Banner Ads – Eg w00tmedia.net for cult websites
Online Marketplaces
- eBay – Sell anything on eBay
- Amazon Marketplace
- Supplier Portals – Wholesale/Import/Export Portals
- Service marketplaces – Get projects from elance & guru
- Classified Ads – Free ads on Craiglist, Gumtree & Google Base
- Niche Online Storefronts – eg Dreamstime for Images
Online Networking
- Linkedin – Build a network and Inmail rocks
- Niche Online Communities – For example econsultancy
- IM – Instant Messengers – Build your contact lists MSN, Gtalk, Skype
Distribution Channels
- Wholesalers
- Exporters
- Retailers
Online PR
- Local and Industry Directories
- Profile Page Promotion – From Wikipedia to Flickr
- Blog Reviews – Get your products reviewed by top bloggers to generate buzz
Offline PR
- Entering Business Competitions
- Corporate Events
- Interviews and quotes in Publications
- Writing for Publications – With a bio of course!
- Publicity Stunts
- Celeb Endorsements
Partnership Marketing
- Online Affiliate Programs
- Joint Ventures
Networking
- Corporate Entertainment
- Personal Networking – Build a great black book & keep in touch
- Tradeshow / Seminars – Go to events, places & seminars your clients are going to be & rub shoulders
Tradeshows
- Speaking engagements
- Stands
- Tradeshow Sponsorship
- Run Your Own Seminar
Promotional Material
- Flyers
- Branded Items
- Catalogues and Brochures
- Business Cards
- Stickers
- Promotional Gifts
Signage
- Vehicle Lettering & Car Stickers
- On Site Billboards – Construction industry standard
- Store Front Signs
- Walking Sandwich Boards – Also pointer sign holders
Cinema
- In Film Product Placement
- Pre Roll Ads
Television
- TV Ads
- Program Sponsorship
- Product Placement
Radio
- Radio Ads
Radio
- Program Sponsorship
- Product Placement
Outdoor Display
- Road side billboards
- Underground or Subways
- Buses and Vehicles – Regional target via routes
- Restrooms Billboards
Sponsorship
- Team Sponsorship
- Awards Sponsorship
- Bursary Sponsorship
Direct Marketing
- Directory Enquiries SMS Sponsorship
- SMS List Marketing
- Telesales Cold Calling
- Mailshots
- Personal handout
- Door to Door Cold Calling
- Magazine Ads
- Newspaper Ads
- Publication Product Placement
Directories
- Yellow Pages – Plus other large directories
- Trade Directories
Doing Business Well
- Word of Mouth – If your product is awesome it will spread
- Referrals – Ok, so it’s the same as the above
