Apple’s 1984 Macintosh SuperBowl commercial was and is still one of the most viral ads because if it’s everyman, “us against the world” rebel attitude.
It doesn’t hurt that the technology matches the promise. Now Apple introduces the iPad, and the most popular ads are no longer traditional TV ads at all but rather online mashups, parodies and fan generated content. The marketing platforms may have changed, but the medssage is still the same: we still want to be entertained by the marketing.
Need to generate more traffic, leads and sales? Then SEO is for you. Search engine optimization (SEO) is a way of improving the ranking of a website in search engine listings
SEO Process
Using search engines, visitors can find sites in a variety of ways: via paid-for advertisements in the search engine results pages (SERP’S), via third parties who are listed in the search engines, or via “organic” listings. SEO is primarily concerned with improving the visibility of a site in the organic search results..
What is Search Engine Optimization ?
Each search engine places emphasis on different factors such as the design and layout, keyword density and the number of relevant sites linking to and from a website. Since Google is by for the #1 search engine, most SEO strategies focus on getting top rankings on Google searches. But depending on your target market, this may be a very good or a very bad strategy. If your audience is general, Google is a good place to start. If your traffic sources are more industry specific, focusing on trafffic sources beyond just Google (such as industry-specific blogs, directories, message boards, journals and serach engines) is usually a great way to get more targeted traffic and also boost your search engine rankings without spending all your time and budget on a single channel which may not be as good a fit for your site as others. We will first analyze your situation to recommend the most effective SEO strategy.
How Google Determines Your PR (Page Rank)
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.
PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
Search engines are always changing their ranking algorithms in order to index the most relevant sites the the search term, which means a good SEO program is ongoing and adapts to market and search engine changes.
Using the right strategy, Sunday Media will increase your companies website rankings and traffic. This is is the key to improving your web site so that it will come up on the first page of the SERP (search engine results page).
Our SEO Approach
We will write the meta tags for your page. (Meta Tags are the instructions for the search engine spiders (Robots). We will in some cases recode your site according to web standards, a set of guidelines put in place by the World Wide Web Consortium (W3C). One of the important recommendations of web standards when creating a web page is to remove from the html file any code that describes the web page’s appearance (fonts, colors, layout) and have all this presentational data in a separate file, known as a Cascading Style Sheet, or CSS.
Coding webpages according to web standards allows search engine spiders to access the content (words) on the page without having to filter through the mess of bloated, typically table based layout code. Html tables were once the only solution for complex web page layouts, but are now obsolete. Visually, a web page coded with CSS positioning will look identical (if desired) to a page coded using table layouts, but the benefits of the CSS layout include smaller file sizes (usually 50% smaller), faster loading pages, a much easier and less costly to maintain website, and most importantly, from an SEO point of view, trims the html file down to content and semantically appropriate tags only.
Remember that the search engines are all based on words, and its our job to put the right words in the right places, so that the search engine may index your website under the right keywords or key phrases. Our SEO Service will also give you suggestions on modifications to your text (SEO Copywriting) and graphics that will also optimize the site. Sometimes your system of navigation may be working against optimum search engine results. We will alert you to any design problems and suggest solutions. Web standards play a key role these days. When the changes are in place then we will begin search engine submission. Remember that search engines handle 90% of the Internet’s searches every day.
SEO ROI
SEO services will increase your companies website rankings and traffic. We use an advanced search engine optimization technique that is proven to work. Our SEO services are safe and cost effective, building your corporate image, internet exposure and clientele while creating a tremendous ROI.
Optimization, Internet Marketing, Web-Site Promotion Services
The ranking methods of Google, Yahoo and BING change every three months, so we will offer you monthly maintenance packages to make sure you stay up on top even though the search engine algorithms change. There are very few SEO companies and SEO experts that are well rounded and understand the importance of bringing link building and SEO services together in their client campaigns. Some focus on search engine optimization (SEO) while some will build you high page rank, but very few will get you results!
Many companies also use outdated methods that no longer work with any search engine that is link focused. At Sunday Media SEO we have taken our SEO (Search Engine Optimization) company to the top of Google for many of our targeted keywords in a short time. We have combined link building and SEO together to get fast results that would normally take SEO companies much longer to achieve.
Proven Search Engine Optimization Specialists
As a search engine optimization specialist, our firm is all about getting top rankings on Google, Yahoo and BING. To make major money on the web, you have to get free traffic through search engine optimization. A good search engine optimization specialist will use all of the researched keyword phrases by creating individual pages for each on your site. The Specialist will create proper SEO Copywriting text for each of the keyword phrases. If you fail to take this approach, you will be missing out on the massive traffic available on the web.
Google Search Engine Optimization
Our Google packages specialize in search engine optimization (SEO) for the Google search engine. Because Google is the most widely used internet search engine the commercial importance of achieving a good page rank on Google is our goal.
We will review your website and provide an analysis of the following:
* A technical overview of the strengths and weaknesses of your website
* Factors that are preventing top rankings
* An analysis of your website rankings in the top search engines
* A market analysis consisting of the Search Engine Positioning of your competitors
* A detailed report consisting of realistic opportunities for organic positioning
* Keyword use in document title
* Keyword use in outbound links
* Global popularity report of your website
* Keyword use in metatags
* Keyword use in the content of your website
* HTML validation of pages to W3C standards
* Keyword use in headline and highlighted texts
* Search engine compatibility and details
* Keyword use in image ALT attributes
* Keyword density
* Keyword use in bold body text
Need a good checklist for your website design and marketing? Sunday Media can help with a website audit and a redesign depending on your needs. Here is a comprehensive list of things every website owner should consider when making a website both user and Google friendly:
Here are a few more social media sites you might not have considered for your link building campaigns:
Bazooka Buzz [General News]
This Swedish site is a real gem that will send a couple of thousand visits to a popular post and generate linkage. Thankfully stories don’t have to be written in Swedish to make the front page.
Cracked Pipeline [Offbeat]
If you are taking the humor angle with your bait then this is a great place to submit. Not only will Cracked Pipeline send traffic, if your story is made popular you’ll also pick up a few citations from other blogs.
Design Float [Design]
A site to submit anything from graphic design and marketing to architecture and digital art. Design Float doesn’t send a lot of traffic, but you are getting exposure to bloggers in the niche.
DZone [Development]
If you are link baiting on software and web development then don’t miss out on DZone. A popular story won’t crash your server, but a good bait can pick up some good links.
eBaumsWorld eLinks [Offbeat]
The addition of eLinks means it is now possible to get a link and traffic from this aged domain. Strange or funny images and videos as well as humorous stories tend to do best.
Lipstick [Celebrity]
You’ll be instantly familiar with the Lipstick layout and system because it is based on Reddit, only it’s specifically for the celebrity niche. The site doesn’t send much traffic but you can get some decent links with the right story.
Meneame [General News]
When it comes to the ratio of traffic : linkage, I have never seen any site perform as well as Meneame. A popular story on this Spanish social media site will also send you a few thousand visitors.
Shoutwire [General News]
Should you submit a story here, go easy on your promotion as the editors are known to come down hard on anything that looks suspicious. Shoutwire will send traffic to a popular story and generate some linkage.
Sphinn [Marketing]
Sphinn was destined for success ever since it was spun off from the highly respected Search Engine Land. This is the best place to submit articles on SEO, online marketing, usability and other related topics. Users at Sphinn tend to be conversational; you’ll get comments and backlinks.
SugarLoving [General News]
This one is part of the Sugar Inc. network, so by submitting your content here you may also get coverage on one of their blogs.
Clients are always asking for a list of places to market and promote their websites. Search Engine Optimization (SEO) is a combination of creating links and content on your own site and on many others. Every SEO program is unique, many using geographic or industry-specific websites, but almost every site can benefit from a program that utilizes a combination of the marketing channels, sites and tools below:
Use Good Creative
Create a Emotional Connection
Kids sell - use images that connect to your audience
Search Marketing
Paid Search or PPC - Google Adwords, Yahoo Search Marketing, plus lots more smaller players
Search Engine Optimization - The best advertising channel for many businesses
Local Search - Free local listing on Google Maps
Blogging
Blogging - Showcase your products or expertise through your blog. Works great for service based business in which information can be given away
RSS - Feed out your blog content direct to RSS subscribers
Link Bait Content - Generate buzz and links through content
Guest Posting - Guest post on authority blogs
Paid Blog Posts - Reviewme
Social Networking Sites
Stumbleupon - Paid and free models
Twitter - Follow and connect with prospective customers and keep in touch with existing
Facebook Ads - Demographic and geotarget ads can work for DM
MySpace Ads
Facebook Profiles/Pages - Apps / fans pages / personal profiles
Mass Social News Sites - A story on digg or reddit may bring your site down!
Niche Social News Sites - Eg Sphinn for SEO
In Social Apps Ads - Socialmedia.com, fbx
Forum Signature - Advertise in your forum signature
Email
Blanket Mass Email - This is spam, so don’t do it.
Email database - buy/rent - Send your message to an opt in bought database
Email Shot Sponsorship - Sponsor a targeted website’s email shot
Email Newsletter - A regular reason to stay in touch with your customers
Application Emails - You can add marketing messages to other automated type emails you are sending out
Targeted Sales Email - The better researched and targeted your email (recipient and email copy) the better
Personal Email Footer - Add marketing messages at the bottom of your emails
Content Promotion
Podcasts and itunes
Online Videos - Start a channel and publish on YouTube
Articles - Submit articles to ezinearticles & other article sites
Teleseminars
Free eBooks - build a targeted database by giving something away
Question and Answer Websites - Yahoo Answers, Blurtit, Answerbag, WikiAnswers
Online Other
Web Directories - Dmoz and Yahoo
Widgets & Toolbars
Virtual worlds, Secondlife - Would love to hear if this has worked for anyone
Text Ads
ISP level advertising - NebuAds
Behavioral Targeting
Spyware / Adware
In Game Ads
Gamevitorials - Make a Flash game for your brand
Mobile
Mobile Search
Mobile Ad networks
Bluetooth Push
Mobile Apps - iPhone and Android Apps
SMS
Viral
Viral - Google ‘will it blend’ for an example
Viral Seeding - Paid version seeding the above
Viral Loop - Gold dust, if the application spreads itself like Hotmail
Online Display
Banner Ads - Remember to try the ad exchanges for low CPM’s
Video Ads - Embedded ads in videos
Popups / Popunders
In Line Ads - Kontera, Vibrant Media
Contextual Text/Banner Networks - Google Adsense
Blog Ad Networks - BuySellAds, Federated Media
Niche Banner Ads - Eg w00tmedia.net for cult websites
Some very useful tips every website designer and owner should consider to make the website do what it is supposed to do: sell! via Smash Magazine:
#5. AIDA
AIDA is a well-known strategy in sales and stands for: Attention, Interest, Desire and Action. It is relatively simple and describes the sequence of events you should aim for to get a sale. So, first of all, you must capture the attention of your potential customer. Once you have it, you should win their interest by explaining how your product or service can help them.
Then, once they’re interested, generate a desire in them for your product. For example, a story about how this product has helped someone like your visitor can help them imagine what this product would do for them, and especially what benefits it would bring. Indeed, the benefit part is key here because benefits, not features, sell products.
Finally, you need to get people to act. This means purchasing the product or signing up for the service. If people want your product, all they may need is a button to check out. If they are interested but not yet sure, you could use a few methods to motivate them further; for example, creating a sense of urgency with a limited-time offer or limited supply.
Yokaboo features large, eye-catching graphics. You’re likely to first read the short description on the left. The stats on the t-shirt then help build trust. Finally, you are presented with a call to action on the right.
Now, the AIDA approach applies more to copy — the actual marketing text on the website — than design, so what we need to do on the design side is reinforce that copy, make it stand out and ensure visitors read it. This means making sure the first thing a new visitor sees really grabs their attention. The flow of the page should then direct their focus to the items that achieve the other two goals: interest and desire. Finally, at the end of this flow, we need to convert. So, provide calls to action: “Order now,” “Sign up here.”
It’s important to understand that the design alone won’t sell: you need strong copy in place to do most of that work. The design is there to reinforce and support the copy, rather than the other way around.
Reinvigorate captures your attention with three large words at the top: “measure. analyze. evolve.” You’re then led to a more descriptive bit of text below and a call to action link.
This means you shouldn’t design a nice website first and then fill up the space with words. Instead, think about the message you want to send out, write the copy and then construct a design that delivers that. If a delivery truck breaks down, then the package does not arrive, but if there was no package in the first place, then the delivery wouldn’t matter at all.
Not only didn’t Tiger Woods win at Doral this week, he’s not even on the Facebook leaderboard. We expect to see his rankings go up after he wins another big tournament (The Masters would be a good start.) Facebook is much like other web trrends; driven mainly by big media and news events, with a few surprises in between:
So you signed up for Twitter and want to use it for targeted advertising. What do you do? Try Twitterhawk. Here’s how they describe it:
Let’s say you just opened a new coffee store in Queens and wanted to let people know about it. As part of your advertising efforts, you could setup TwitterHawk to search for things like “coffee near:Queens within:8mi” (of course you could simply search world wide if you are global).
We would then periodically (at a frequency determined by you) find twitter posts that mentioned coffee by users that are actually located within 8mi of Queens ‘cracksh0t Oh I could really go for a coffee right now’ or ‘loxly Coffse… my one true love’
Now comes the fun part… sending your response
There are 3 ways you can send the reply… 1. Have the system automatically send a response as soon as it finds a match (from a list you create) 2. For those that want more control, you can have the system find the matches and list them ready for you to confirm. Once confirmed they will be sent one by one spread over the interval you set. 3. From the matches list, you can also choose to send the reply immediately to have a faster first contact with the user, and be online ready for their response.
For matches that are queued, you can edit that particular response to be more personalised to that user to give a great first impression!
When you sign up for an account, add a bunch of the suggested twitterers to your follow list. Search for other people and groups you know or want to know. Then change your background and colors. Post a few good items. Soon you will get invites from others who want to follow you. Soon you will be following people, groups and things who have hundreds of thousands of followers. Its like having a cult without having to drink the Kool Aid.
Looking for a good biz dev or web design gig? Send us your details and lets talk, we are looking for the best and the brightest to join our growing team. email: info@sundaymedia.com
Here are a few more social media sites you might not have considered for your link building campaigns:
So you signed up for Twitter and want to use it for targeted advertising. What do you do? Try 
the other twits are twittering about.
Looking for a good biz dev or web design gig? Send us your details and lets talk, we are looking for the best and the brightest to join our growing team. email: